This project was a complete redesign of the previous Living Rock logo. So our idea ninjas did what they always do and came up with this. The circles signify the stone being rolled away from Jesus’ tomb, this stone also being a play on the word ‘Rock’ in Living Rock. We chose a handwritten font to give it a sense of life and ‘Living’. We wanted to keep it VERY simple, we love simple – less is more! Having a simple logo also allows for it to be used in 1000s of different ways whether it’s on tees, business cards or building signage.
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04/18/2015
Branding, Idea generation, Logo Design